iuly
04-25-2015, 08:00 AM
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About This Course
60 lectures | 31 minutes per lecture
Everyone wants to know: What does it take to reach success in business-the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business-the same kind that are taught to MBA students in many of the world's most prestigious business schools.
Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill:
View More
60 Lectures
1
Strategy: Strategy Is Making Choices
2
Strategy: How Apple Raises Competitive Barriers
3
Strategy: The Danger of Straddling
4
Strategy: What Trader Joe's Doesn't Do
5
Strategy: First Movers versus Fast Followers
6
Strategy: When Netflix Met Blockbuster
7
Strategy: Anticipating Your Rival's Response
8
Strategy: Why Did Disney Buy Pixar?
9
Strategy: The Diversification Discount
10
Strategy: Forward and Backward Integration
11
Strategy: Mergers and Acquisitions - The Winner's Curse
12
Strategy: Launching a Lean Start-Up
13
Operations: The Power of Superior Operations
14
Operations: Leaner, Meaner Production
15
Operations: Refining Service Operations
16
Operations: Matching Supply and Demand
17
Operations: Rightsizing Inventory
18
Operations: Managing Supply and Suppliers
19
Operations: The Long Reach of Logistics
20
Operations: Rethinking Your Business Processes
21
Operations: Measuring Operational Performance
22
Operations: Keeping an Eye on Your Margins
23
Operations: Leveraging Your Supply Chain
24
Operations: Reducing Risk, Building Resilience
25
Finance and Accounting: Accounting and Finance - Decision-Making Tools
26
Finance and Accounting: How to Interpret a Balance Sheet
27
Finance and Accounting: Why the Income Statement Matters
28
Finance and Accounting: How to Analyze a Cash Flow Statement
29
Finance and Accounting: Common Size, Trend, and Ratio Analysis
30
Finance and Accounting: Cost-Volume-Profit Analysis
31
Finance and Accounting: Understanding the Time Value of Money
32
Finance and Accounting: The Trade-Off between Risk and Return
33
Finance and Accounting: How Investors Use Net Present Value
34
Finance and Accounting: Alternatives to Net Present Value
35
Finance and Accounting: Weighing the Costs of Debt and Equity
36
Finance and Accounting: How to Value a Company's Stock
37
Organizational Behavior: Achieving Results in Your Organization
38
Organizational Behavior: The Value of Great Leadership
39
Organizational Behavior: Emotional Intelligence in the Workplace
40
Organizational Behavior: The Art of Effective Communications
41
Organizational Behavior: The Motivation-Performance Connection
42
Organizational Behavior: Winning with Teamwork
43
Organizational Behavior: Coaching - From Gridiron to Boardroom
44
Organizational Behavior: Understanding Power Relationships
45
Organizational Behavior: Handling Workplace Conflict
46
Organizational Behavior: Ethics and the Bathsheba Syndrome
47
Organizational Behavior: Leading Real Organizational Change
48
Organizational Behavior: Lifelong Learning for Career Success
49
Marketing: What Is Marketing?
50
Marketing: How to Segment a Market
51
Marketing: Targeting a Market Segment
52
Marketing: Positioning Your Offering
53
Marketing: Identifying Sources of Sales Growth
54
Marketing: Deriving Value from Your Customers
55
Marketing: Creating Great Customer Experiences
56
Marketing: The Tactics of Successful Branding
57
Marketing: Customer-Focused Pricing
58
Marketing: Marketing Communications That Work
59
Marketing: The Promise and Perils of Social Media
60
Marketing: Innovative Marketing Research Techniques
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About This Course
60 lectures | 31 minutes per lecture
Everyone wants to know: What does it take to reach success in business-the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of business-the same kind that are taught to MBA students in many of the world's most prestigious business schools.
Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some of America's top business schools, each of this course's five parts is a detailed look at a particular skill:
View More
60 Lectures
1
Strategy: Strategy Is Making Choices
2
Strategy: How Apple Raises Competitive Barriers
3
Strategy: The Danger of Straddling
4
Strategy: What Trader Joe's Doesn't Do
5
Strategy: First Movers versus Fast Followers
6
Strategy: When Netflix Met Blockbuster
7
Strategy: Anticipating Your Rival's Response
8
Strategy: Why Did Disney Buy Pixar?
9
Strategy: The Diversification Discount
10
Strategy: Forward and Backward Integration
11
Strategy: Mergers and Acquisitions - The Winner's Curse
12
Strategy: Launching a Lean Start-Up
13
Operations: The Power of Superior Operations
14
Operations: Leaner, Meaner Production
15
Operations: Refining Service Operations
16
Operations: Matching Supply and Demand
17
Operations: Rightsizing Inventory
18
Operations: Managing Supply and Suppliers
19
Operations: The Long Reach of Logistics
20
Operations: Rethinking Your Business Processes
21
Operations: Measuring Operational Performance
22
Operations: Keeping an Eye on Your Margins
23
Operations: Leveraging Your Supply Chain
24
Operations: Reducing Risk, Building Resilience
25
Finance and Accounting: Accounting and Finance - Decision-Making Tools
26
Finance and Accounting: How to Interpret a Balance Sheet
27
Finance and Accounting: Why the Income Statement Matters
28
Finance and Accounting: How to Analyze a Cash Flow Statement
29
Finance and Accounting: Common Size, Trend, and Ratio Analysis
30
Finance and Accounting: Cost-Volume-Profit Analysis
31
Finance and Accounting: Understanding the Time Value of Money
32
Finance and Accounting: The Trade-Off between Risk and Return
33
Finance and Accounting: How Investors Use Net Present Value
34
Finance and Accounting: Alternatives to Net Present Value
35
Finance and Accounting: Weighing the Costs of Debt and Equity
36
Finance and Accounting: How to Value a Company's Stock
37
Organizational Behavior: Achieving Results in Your Organization
38
Organizational Behavior: The Value of Great Leadership
39
Organizational Behavior: Emotional Intelligence in the Workplace
40
Organizational Behavior: The Art of Effective Communications
41
Organizational Behavior: The Motivation-Performance Connection
42
Organizational Behavior: Winning with Teamwork
43
Organizational Behavior: Coaching - From Gridiron to Boardroom
44
Organizational Behavior: Understanding Power Relationships
45
Organizational Behavior: Handling Workplace Conflict
46
Organizational Behavior: Ethics and the Bathsheba Syndrome
47
Organizational Behavior: Leading Real Organizational Change
48
Organizational Behavior: Lifelong Learning for Career Success
49
Marketing: What Is Marketing?
50
Marketing: How to Segment a Market
51
Marketing: Targeting a Market Segment
52
Marketing: Positioning Your Offering
53
Marketing: Identifying Sources of Sales Growth
54
Marketing: Deriving Value from Your Customers
55
Marketing: Creating Great Customer Experiences
56
Marketing: The Tactics of Successful Branding
57
Marketing: Customer-Focused Pricing
58
Marketing: Marketing Communications That Work
59
Marketing: The Promise and Perils of Social Media
60
Marketing: Innovative Marketing Research Techniques
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