Retail reset (Business Action)
Spanish | 2021 | ISBN: 9788416750832 | EPUB | 248 pages | 6 MB
We attend the end of retail as we have known it. It is not a simple digital acceleration. Social, economic, technological changes and, above all, in the equation of the value of our consumers make a retail reset necessary.
What changes have occurred and how do they affect chain stores, multi-brands, shopping centers, department stores, etc.? How to avoid the retail apocalypse? What transformation plan should we follow?
In Retail reset the authors propose practical solutions to face the challenges faced by the sector to ensure its future based on three fundamental pillars: the integration of channels in a phygital model, the search for emotional connection with the customer through innovation in content and experiences and excellence in the 8 Cs of connected commerce: customer, community, content, customization, convenience, curation, culture and circularity.
The book includes a roadmap of the transformation process, real cases of companies in the sector, the Retail Reset Manifesto with 120 tips and a glossary with one hundred essential terms and a checklist of key issues.
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