creativeLIVE - Andreea Ayers - No-Nonsense Publicity by Andreea Ayers
English | WEB-Rip | AVC1 @ 700 Kbit/s | 854x480 | AAC Stereo @ 128 Kbit/s 44 KHz | 18 Hours | 4.87 GB
Genre: E-learning

When you're running a small business, there's a good chance you're your business's only publicist. Join entrepreneur Andreea Ayers for a three-day course that will teach you how to handle your publicity like a pro
. Andreea will guide you through her easy-to-implement seven step process for successfully presenting your company to the world - without spending thousands of dollars or hiring a publicist. You'll define and craft the story of your brand, so you're able to share it with the media. You'll learn how to build press connections and reach out to bloggers and editors. Andreea will cover PR tactics that can be applied to both product- and service-oriented businesses. You'll explore pitching, writing strong subject lines, running product giveaways with bloggers, and getting your products into the hands of celebrities. You'll also build strategies for positioning yourself as an industry expert. By the end of this course, you'll have the skills and confidence to generate dynamic, engaging publicity for your company, and to turn that publicity into sales.
Andreea Ayers is a successful entrepreneur who has started and sold three companies over the last five years and currently runs two. As the founder of www.launchgrowjoy.com, she helps entrepreneurs who wish to launch a consumer product line through retail outlets and the media. A frequent contributor and guest author, Andreea and her products have been featured in Yahoo! Small Business, Entrepreneur.com, Ladies' Home Journal, SELF, Shape, Design Sponge and over 200 other media outlets. Also, as the founder of www.SoapsToLiveBy.com, she inspires people to think positively through her organic handcrafted soap line.
Session 1 November 13, 2013
Day 1 Pre-Show
9:00 am - Introduction
9:15 am - Why You Need Publicity
9:45 am - Publicity Wakup Call
10:45 am - Crafting Your Unique Selling Proposition
11:00 am - Finding Your Unique Selling Proposition
11:30 am - Knowing Your Features & Benefits
11:45 am - Putting Your Proposition Together
12:45 pm - The Six P's of Publicity: #s 1-3
1:30 pm - The Six P's of Publicity: #s 4-6
1:45 pm - What You Need to Be Media Ready
2:30 pm - Pros & Cons of DIY vs. Hiring a Publicist
2:45 pm - Crafting Your Publicity Plan
3:15 pm - Press Releases: Distribution & Leveraging
Day 1 Wrap-Up
Session 2 November 14, 2013
Day 2 Pre-Show
9:00 am - Magazine Features
9:30 am - Five Steps to Get in Magazines
10:00 am - Pitching to Magazines Q&A
10:45 am - Who's Who of Magazine Departments
11:00 am - Media Databases & Building Your Own List
11:30 am - Resources to Connect with Journalists
12:45 pm - Pitching "Best Practices"
1:30 pm - Editors' Advice
2:00 pm - Pitching Q&A
2:30 pm - Guest: Corbett Barr
3:00 pm - Guest: Robin Kramer
3:15 pm - Ten Expert Blog Tips & Q&A
Day 2 Wrap-Up
Session 3 November 15, 2013
Day 3 Pre-Show
9:00 am - Steps How to Guest Blog
9:45 am - Getting a Response & What to Do
10:45 am - Importance of Buzz from Celebrities
11:30 am - 7 Steps to Get Your Product to Celebrities
1:00 pm - How to Get Your Brand to Bloggers
1:45 pm - What to Do After the Review
2:30 pm - Creative Ways to Get Buzz
3:00 pm - Buzz Outlets: TV, Awards, & Infographics
Day 3 Wrap-Up

Code:
http://www.creativelive.com/courses/no-nonsense-publicity-andreea-ayers

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